Where every step builds the brand experience
Today, the company continues to grow and consolidate its position in fashion retail, driving the evolution of its points of sale through comprehensive design, engineering, and execution projects developed alongside HMY. Discover how we enhance the shopping journey and help strengthen its positioning within the retail environment while elevating the brand experience.
The project is supported by expert engineering and manufacturing work, where the selection of materials and finishes is key to bringing the brand experience into the retail space.
Each element has been carefully chosen for its quality, durability, and aesthetic coherence, ensuring the perfect balance between design and functionality. The result is a retail environment that reinforces the brand’s look & feel and optimizes the overall brand experience.
The store lighting has been designed using a layered approach, combining efficiency, functionality, and brand expression.
On one hand, the store incorporates our Zen LED retail spotlights, ensuring precise and efficient lighting aimed at highlighting products and guiding customer attention toward key focal points throughout the journey. This technical lighting enhances textures, colors, and volumes, improving product perception. Additionally, our sound system has been integrated directly into the lighting tracks, creating an immersive atmosphere.
On the other hand, ceiling lamps with esparto fiber shades introduce a more emotional dimension, creating a direct connection with one of the brand’s most iconic products: the espadrille.
Exterior visual communication reinforces the brand experience from the very first interaction. Through the strategic use of the logo on façades and entrances, it creates immediate recognition, attraction, and visual consistency, connecting with customers even before they enter the store.
Large-format lightboxes with backlit fabrics transform entire surfaces into powerful communication tools. Ideal for covering walls, they bring visibility, impact, and dynamism, creating immersive environments that capture attention and elevate the perception of the space and the brand experience.
Integrating visual communication into furniture is made possible through our end-to-end management and full control of the value chain. This allows us to incorporate graphic elements directly into fixtures, achieving cohesive, efficient solutions fully aligned with the brand experience.
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